Growth
Fiesta Mexicana against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fiesta Mexicana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 31 | Fiesta Mexicana | -8.0% |
Share of tracked category spend, indexed
Store footprint
Store map
84 tracked Fiesta Mexicana locations across 32 US states. Montana, North Carolina, and Alabama hold 24% of them.
Tracked stores by state
- Montana 7
- North Carolina 7
- Alabama 6
- Arizona 5
- California 5
- Kentucky 5
- Massachusetts 4
- Colorado 3
- Georgia 3
- Iowa 3
- Nevada 3
- Tennessee 3
- Texas 3
- Washington 3
- Illinois 2
- Indiana 2
- New Jersey 2
- New York 2
- Ohio 2
- South Carolina 2
- Connecticut 1
- Kansas 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Mississippi 1
- New Mexico 1
- Oklahoma 1
- Utah 1
- Wisconsin 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Fiesta Mexicana
Tracked chains Fiesta Mexicana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
City of Taylorsville
100
Turner Lumber
100
Walker Drug
95
Taylorsville Country Club
92
Knowles Home Furnishings
78
Jackson Energy Cooperative
72
Grand Tire Pros
72
Hometown Grocery
62
London Smoke Tobacco Outlet
58
City Market
48
More trends