Growth
El Ranchito against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Ranchito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 86 | El Ranchito | -1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
66 tracked El Ranchito locations across 27 US states. Florida, Texas, and California hold 30% of them.
Tracked stores by state
- Florida 7
- Texas 7
- California 6
- Georgia 5
- Washington 5
- Illinois 4
- Arkansas 3
- New York 3
- Indiana 2
- Kansas 2
- Kentucky 2
- Mississippi 2
- North Carolina 2
- Tennessee 2
- Virginia 2
- Arizona 1
- Colorado 1
- Louisiana 1
- Michigan 1
- Missouri 1
- Nebraska 1
- New Jersey 1
- New Mexico 1
- Ohio 1
- South Carolina 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at El Ranchito
Tracked chains El Ranchito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends