Growth
Diva Nails & Spa against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Diva Nails & Spa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Luxury Nails | -2.8% |
| 2 | Happy Nails | +1.0% |
| 3 | Star Nails | +0.9% |
| 4 | Top Nails | -1.4% |
| 5 | Regal Nails | -4.7% |
| 6 | Pro Nails | -5.2% |
| 7 | Lovely Nails | -3.2% |
| 8 | Anthony Vince' Nail Spa | -8.9% |
| 9 | Fancy Nails | -2.4% |
| 10 | Diamond Nails | +2.6% |
| 96 | Diva Nails & Spa | +1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
55 tracked Diva Nails & Spa locations across 27 US states. Texas, California, and Florida hold 38% of them.
Tracked stores by state
- Texas 9
- California 6
- Florida 6
- Illinois 3
- Missouri 3
- Connecticut 2
- Georgia 2
- Mississippi 2
- New York 2
- Pennsylvania 2
- Virginia 2
- Arkansas 1
- Arizona 1
- Delaware 1
- Idaho 1
- Indiana 1
- Kansas 1
- Michigan 1
- North Carolina 1
- New Jersey 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Utah 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at Diva Nails & Spa
Tracked chains Diva Nails & Spa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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