Growth
Dippin' Dots against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dippin' Dots's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 30 | Dippin' Dots | -19.7% |
Share of tracked category spend, indexed
Store footprint
Store map
114 tracked Dippin' Dots locations across 28 US states and DC. Texas, Florida, and California hold 41% of them.
Tracked stores by state
- Texas 23
- Florida 13
- California 11
- Ohio 10
- Maryland 6
- Virginia 6
- North Carolina 5
- Georgia 4
- Illinois 4
- Arizona 3
- District of Columbia 3
- Minnesota 3
- Arkansas 2
- Connecticut 2
- Indiana 2
- New York 2
- Oklahoma 2
- Washington 2
- Colorado 1
- Hawaii 1
- Kentucky 1
- Louisiana 1
- Michigan 1
- Mississippi 1
- New Jersey 1
- Nevada 1
- South Carolina 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at Dippin' Dots
Tracked chains Dippin' Dots customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
MJSteakhouseilani
100
Columbia Credit Union
32
Cowlitz Tobacco Outlet
29
Burgerville
29
Schofield Barracks
26
Fred Meyer
23
Space Age
21
Target
17
More trends