Growth
Diamond Spa against its category
The biggest tracked US massage salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Diamond Spa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
|
-4.8% |
| 2 |
E
|
- |
| 3 | T The NOW Massage | - |
| 4 | T Treat Your Feet Buckhead | -10.4% |
| 5 | A Asian Massage | -15.7% |
| 6 | R Relax the Feet | -7.0% |
| 7 | O Oriental Massage | -0.0% |
| 8 | F Footy Rooty | +1.5% |
| 9 | A Advanced Fuller School | -20.7% |
| 10 | H Home Spa | +5.7% |
| 30 | D Diamond Spa | +12.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Diamond Spa locations across 9 US states.
Tracked stores by state
- California 2
- Florida 1
- Kentucky 1
- North Carolina 1
- Ohio 1
- Pennsylvania 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Diamond Spa
Tracked chains Diamond Spa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends