Growth
Dairi-O against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dairi-O's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 39 | Dairi-O | -1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Dairi-O locations across 2 US states. North Carolina holds 92% of them.
Tracked stores by state
Customer overlap
Who shops at Dairi-O
Tracked chains Dairi-O customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Lowes Foods
100
Quality Mart
88
Camp LeJeune
87
Atrium Health Wake Forest Baptist
83
Triad Municipal ABC Board
80
MCX
70
Advance Country Store
68
Food Lion
67
Perth Bait N Tackle
63
Biscuitville
62
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