Growth
Cielito Lindo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cielito Lindo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Cielito Lindo locations across 19 US states.
Tracked stores by state
- California 3
- Minnesota 2
- New Jersey 2
- Tennessee 2
- Texas 2
- Florida 1
- Iowa 1
- Idaho 1
- Massachusetts 1
- Mississippi 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- New York 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Cielito Lindo
Tracked chains Cielito Lindo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Garcias Meat Market y Cocina
100
U
Union Market & Taqueria
71
E
El Chuy Market
66
T
The Trigo Bakery
42
M
Morenitas #3
40
E
Evergreen China Buffet
39
L
Los Albertos
37
R
Reynal Mexican Food
33
E
El Rey Food Mart
32
M
Monterrey Market
31
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