Growth
China Moon against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Moon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 31 | China Moon | -1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
71 tracked China Moon locations across 23 US states. Pennsylvania, New Jersey, and Florida hold 39% of them.
Tracked stores by state
- Pennsylvania 12
- New Jersey 10
- Florida 6
- California 4
- Alabama 3
- Connecticut 3
- Missouri 3
- North Carolina 3
- New York 3
- Virginia 3
- Vermont 3
- Wisconsin 3
- Georgia 2
- Michigan 2
- Minnesota 2
- Tennessee 2
- Colorado 1
- Iowa 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Ohio 1
- Texas 1
Customer overlap
Who shops at China Moon
Tracked chains China Moon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Crop's Fresh Marketplace
100
Verona Market
55
Godwin's IGA
51
Tacos Los Compadres
41
Givorns Foods
37
Simpson Veterinary Services
35
NET Credit Union
22
GIANT
19
Gerrity's Supermarket
18
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