Growth
China Moon against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Moon's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked China Moon locations across 15 US states.
Tracked stores by state
- Pennsylvania 10
- New Jersey 7
- Florida 5
- Alabama 3
- Georgia 3
- Virginia 3
- Michigan 2
- Missouri 2
- North Carolina 2
- Tennessee 2
- California 1
- Kentucky 1
- Louisiana 1
- Ohio 1
- Texas 1
Customer overlap
Who shops at China Moon
Tracked chains China Moon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Crop's Fresh Marketplace
100
G
Givorns Foods
34
H
Hometown Grocery
32
M
Meijer Optical
28
Meijer Optical
28
M
Malbon Brothers Corner Mart BBQ and Catering
27
O
Oceana Commissary
24
Oceana Commissary
24
A
Acme Food and Pharmacy
22
C
Conlee Travel Center
19
R
Rowe's IGA Supermarket
15
Rowe's IGA Supermarket
15
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