Growth
El Toro Bravo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Toro Bravo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked El Toro Bravo locations across 7 US states.
Tracked stores by state
- California 4
- Indiana 2
- Mississippi 2
- Illinois 1
- Kentucky 1
- Maryland 1
- Michigan 1
Customer overlap
Who shops at El Toro Bravo
Tracked chains El Toro Bravo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Simpson Veterinary Services
100
T
Tacos Los Compadres
87
V
Verona Market
84
K
KellyQ's & Whippers Dairy
72
S
Supermercado Mexico
69
M
Mac's Liquor & Wine
67
C
Crittenden Farm Lawn & Garden
65
G
Grant County Clerk
55
E
Ezy Stop
51
E
Edwardo's Pizza and Subs
50
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