Growth
Blue Nile against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Blue Nile's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
-1.0% |
| 2 |
J
Jared
|
-4.8% |
| 3 |
Z
Zales
|
-4.8% |
| 4 |
T
Tiffany & Co.
|
-10.6% |
| 5 |
C
Cartier
|
+19.2% |
| 6 |
J
James Avery Artisan Jewelry
|
+2.2% |
| 7 | D Diamonds Direct | -3.4% |
| 8 |
D
David Yurman
|
+12.8% |
| 9 |
S
Shane Co.
|
+7.4% |
| 10 |
H
Helzberg Diamonds
|
-5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Blue Nile locations across 8 US states and DC.
Tracked stores by state
- Florida 2
- New York 2
- Texas 2
- Arizona 1
- California 1
- Connecticut 1
- District of Columbia 1
- Louisiana 1
- Michigan 1
Customer overlap
Who shops at Blue Nile
Tracked chains Blue Nile customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rajax Food Mart and Meat Mart
100
C
Cane & Coconut
81
J
JBAB Commissary
64
JBAB Commissary
64
T
The Boot
35
B
Bayou Beer Garden
33
Bayou Beer Garden
33
T
Time Saver
20
Y
Yes Organic Market
19
Yes Organic Market
19
R
Robért Fresh Market
19
Robért Fresh Market
19
B
Barracuda Taco Stand
18
W
Western Market
17
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