Trends · data through August 2026

Department Stores in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 214 stores from 14 department stores chains in Boston-Cambridge-Newton, MA-NH. HomeGoods grew fastest over the last year, ahead of JCPenney and Nordstrom Rack.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 14
Tracked stores: 214
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked department stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HomeGoods and JCPenney sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	H HomeGoods	▲1	+8.9%
2	J JCPenney	-	+7.6%
3	N Nordstrom Rack	-	+7.5%
4	M Marshalls	-	+6.8%
5	M Macy's	-	+6.8%
6	S Sierra	-	+3.4%
7	H Homesense	-	+2.0%
8	T T.J.Maxx	-	+0.3%
9	W Walmart	-	-0.8%
10	T Target	-	-1.8%
11	K Kohl's	-	-2.2%
12	N Nordstrom	▼1	-4.1%

Walmart
Target
T.J.Maxx
Marshalls
HomeGoods
Nordstrom
Macy's
Other tracked chains

Store footprint

Store map

214 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

Walmart (33)
Target (39)
T.J.Maxx (41)
Marshalls (40)
HomeGoods (14)
Nordstrom (6)
Macy's (9)
Other tracked chains

Top tracked chains by store count

1 T T.J.Maxx 41
2 M Marshalls 40
3 T Target 39
4 W Walmart 33
5 K Kohl's 15
6 H HomeGoods 14
7 M Macy's 9
8 N Nordstrom 6
9 H Homesense 6
10 N Nordstrom Rack 3
11 S Sierra 3
12 J JCPenney 3
13 B Bloomingdale's 1
14 C Coast Guard Exchange 1

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