Trends · data through September 2026

Food & Drink trends in Birkenhead

Iceflower tracks 335 stores from 278 food & drink chains in Birkenhead. McDonald's grew fastest over the last year, ahead of Gerrards and Subway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
278
Tracked stores
335
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Gerrards sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M McDonald's logo McDonald's - +3.0%
2 G Gerrards - +1.5%
3 S Subway logo Subway ▲1 -2.7%
4 G Greggs logo Greggs - -5.1%
5 T The Bow-Legged Beagle - -7.0%
6 P Poundbakery logo Poundbakery - -10.3%
7 K KFC logo KFC ▼1 -17.3%
8 S Sayers logo Sayers - -18.9%
9 C Costa Coffee logo Costa Coffee - -22.1%

Store footprint

Store map

335 tracked store locations in Birkenhead, colored by category.

Top tracked chains by store count

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