Growth
Alumni Hall against its category
The biggest tracked US team & fan merchandise chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Alumni Hall's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Lids | +1.1% |
| 2 | Rally House | -1.2% |
| 3 | Pro Image Sports | -5.9% |
| 4 | Alumni Hall | +6.4% |
| 5 | Just Sports | - |
| 6 | Packers Pro Shop | -13.6% |
| 7 | VolShop | -6.2% |
| 8 | Dallas Cowboys Pro Shop | - |
| 9 | The Raider Image | +3.9% |
| 10 | Sports Fever | -21.9% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Alumni Hall locations across 15 US states. Tennessee, Alabama, and Kentucky hold 47% of them.
Tracked stores by state
- Tennessee 6
- Alabama 5
- Kentucky 4
- Florida 3
- North Carolina 2
- Virginia 2
- West Virginia 2
- Arkansas 1
- Georgia 1
- Indiana 1
- Louisiana 1
- Michigan 1
- Nebraska 1
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Alumni Hall
Tracked chains Alumni Hall customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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