Growth
Alumni Hall against its category
The biggest tracked US sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Alumni Hall's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DICK'S Sporting Goods
|
-0.4% |
| 2 |
A
Academy Sports + Outdoors
|
+2.4% |
| 3 |
N
Nike
|
-3.6% |
| 4 |
B
Bass Pro Shops
|
+14.4% |
| 5 |
S
Scheels
|
+1.8% |
| 6 |
S
Sportsman's Warehouse
|
-0.2% |
| 7 |
D
Dunham's Sports
|
-5.2% |
| 8 |
C
Cabela's
|
-14.8% |
| 9 |
R
Rally House
|
+19.8% |
| 10 |
G
Golf Galaxy
|
+6.1% |
| 47 |
A
Alumni Hall
|
+0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Alumni Hall locations across 9 US states.
Tracked stores by state
- Alabama 3
- Kentucky 3
- Florida 2
- North Carolina 2
- Indiana 1
- Michigan 1
- South Carolina 1
- Tennessee 1
- West Virginia 1
Customer overlap
Who shops at Alumni Hall
Tracked chains Alumni Hall customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Stone Martin Builders Corporate Office
100
M
Malone's Palomar
74
Malone's Palomar
74
K
Kegler's Sports Bar
69
T
The GOAT Country Roads Pub
69
A
Amsterdam Cafe
64
L
Logans Fort
59
L
Lexington VR
59
N
Niffer's Place
49
Niffer's Place
49
A
Auburn University Bookstore
46
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