Metro by metro
The leading discount store chains in every North Carolina metro area
Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar General leads in all 16 metro areas. Against their share in North Carolina as a whole, Dollar General stands out in 6 metro areas, Dollar Tree in 5 metro areas, and Family Dollar in 3 metro areas.
By tracked consumer spend, Q4 2025–Q3 2026
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Dollar General
Relative #1 in 6 metro areas
Hickory-Lenoir-Morganton, NC 1.2× · Rocky Mount, NC 1.2× · Burlington, NC 1.2× · Goldsboro, NC 1.2× · Pinehurst-Southern Pines, NC 1.2× · Virginia Beach, VA (NC part) 1.6×
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Dollar Tree
Relative #1 in 5 metro areas
Greensboro-High Point, NC 1.3× · Winston-Salem, NC 1.2× · Wilmington, NC 1.3× · Durham-Chapel Hill, NC 1.1× · Asheville, NC 1.3×
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Family Dollar
Relative #1 in 3 metro areas
Charlotte, NC (NC part) 1.5× · Greenville, NC 1× · Jacksonville, NC 1×
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Five Below
Relative #1 in Raleigh-Cary, NC, 2× its share in North Carolina
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Roses Discount Store
Relative #1 in Fayetteville, NC, 2.3× its share in North Carolina
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Dollar General
#1 in all 16 metro areas
A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to North Carolina compares a chain's share of the metro area's spend with its share in North Carolina as a whole. It ranks the 7 biggest chains in North Carolina and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of North Carolina is light gray. A metro area crossing the state line counts only its stores in North Carolina. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked discount store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ollie's Bargain Outlet and Dollar General sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Ollie's Bargain Outlet | - | +3.8% |
| 2 | Dollar General | - | +3.7% |
| 3 | Roses | - | +2.6% |
| 4 | Dollar Tree | - | +1.2% |
| 5 | Mighty Dollar | ▲1 | -5.7% |
| 6 | pOpshelf | - | -6.3% |
| 7 | Roses Discount Store | - | -8.7% |
| 8 | Family Dollar | - | -9.5% |
| 9 | Big Lots | - | -21.8% |
| 10 | DaaBIN Store | - | -43.3% |
| 11 | Maxway | - | -59.0% |
| 12 | Bargain Hunt | ▼1 | -100.0% |
- Dollar General
- Dollar Tree
- Family Dollar
- Ollie's Bargain Outlet
- Five Below
- Roses Discount Store
- Big Lots
- Other tracked chains
Store footprint
Store map
2,417 tracked store locations in North Carolina. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 2,138 of the 2,417 stores (88%); 108 of the 124 tracked chains have a single store here. 16% of the tracked retail stores here are discount stores, against 14% across the United States.
- Dollar General (1,181)
- Dollar Tree (352)
- Family Dollar (477)
- Ollie's Bargain Outlet (37)
- Five Below (47)
- Roses Discount Store (42)
- Big Lots (81)
- Other tracked chains
Top tracked chains by store count
- 1 Dollar General 1,181
- 2 Family Dollar 477
- 3 Dollar Tree 352
- 4 Big Lots 81
- 5 Five Below 47
- 6 Roses Discount Store 42
- 7 Ollie's Bargain Outlet 37
- 8 Maxway 27
- 9 pOpshelf 22
- 10 Roses 20
- 11 DaaBIN Store 7
- 12 Mighty Dollar 6
- 13 Bargain Hunt 4
- 14 Uplifting Deals 2
- 15 Toteboys Bin Store 2
- 16 Ace Liquidation Center 2
- 17 ToteBoys-Mebane 1
- 18 2Brothers Liquidations 1
- 19 TNT Discount City 1
- 20 The Helping Hand 1
- 21 Dollar Express 1
- 22 Radii 100 1
- 23 The Antique Barn & Artisan Marketplace 1
- 24 Carol's Variety Shop 1
- 25 Daily Deals Variety Discount Store 1
- 26 Bargains Buys 1
- 27 J&B Liquidations 1
- 28 One Stop Bargains 1
- 29 Sams Discount Store and Everyday Yardsale 1
- 30 West Market Flea 1
- 31 Marion Bargain Mart 1
- 32 J&R Liquidations 1
- 33 Endless Bargains 1
- 34 Bargain Central LLC 1
- 35 Poplar Pantry 1
- 36 Robert Payne's Discount Store 1
- 37 Fallas 1
- 38 Think Pink Auctions 1
- 39 Bargain Snatchers 1
- 40 Washburn General Store 1
- 41 Checkout Warehouse 1
- 42 Barlow's Bargains 1
- 43 The Bin Market 1
- 44 Mary's Liquidations 1
- 45 MAGIC Discounts STORE 1
- 46 King Discount & Crazy Deals 1
- 47 Discounts 1
- 48 Bins, Bargains and More 1
- 49 Bin Catch 1
- 50 Big Deal Liquidation Store 1
More trends