Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in New York

Iceflower tracks 580 stores from 526 Thai, Vietnamese, Filipino & Hawaiian chains in New York. Banhmigos grew fastest over the last year, ahead of Jollibee and L&L Hawaiian Barbecue.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
526
Tracked stores
580
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Banhmigos and Jollibee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Banhmigos ▲1 +14.3%
2 J Jollibee logo Jollibee ▲1 +11.1%
3 L L&L Hawaiian Barbecue logo L&L Hawaiian Barbecue - +3.0%
4 S Saigon Bangkok Restaurant ▼1 +0.4%
5 T Thai Cuisine - -14.3%
6 J JoJu logo JoJu ▼1 -22.6%
7 W Wild Ginger - -34.8%
8 Z Zaab Zaab - -36.6%
  • Vietnamese Noodle House
  • Jollibee
  • Saigon Bangkok Restaurant
  • Lemon Grass Restaurant
  • Poke Bowl
  • Sadudee Thai Food
  • Bangkok Kitchen
  • Other tracked chains

Store footprint

Store map

580 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Vietnamese Noodle House (2)
  • Jollibee (5)
  • Saigon Bangkok Restaurant (3)
  • Lemon Grass Restaurant (1)
  • Poke Bowl (1)
  • Sadudee Thai Food (1)
  • Bangkok Kitchen (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Wild Ginger 9
  • 2 J Jollibee logo Jollibee 5
  • 3 P Pokeworks logo Pokeworks 5
  • 4 T Thai Cuisine 3
  • 5 S Saigon Bangkok Restaurant 3
  • 6 Z Zaab Zaab 3
  • 7 J JoJu logo JoJu 3
  • 8 B Banhmigos 3
  • 9 L L&L Hawaiian Barbecue logo L&L Hawaiian Barbecue 3
  • 10 S Sweet Basil Thai Restaurant 2
  • 11 L Lemongrass 2
  • 12 S Sukhothai 2
  • 13 T Taste of Thai 2
  • 14 B Bangkok Cuisine 2
  • 15 S Saigon Pho 2
  • 16 M Mama Pho 2
  • 17 G Grill 21 2
  • 18 T Thai Garden 2
  • 19 Y Yummy Thai 2
  • 20 L Little Thai Kitchen 2
  • 21 V Vietnamese Noodle House 2
  • 22 T Thai Orchid 2
  • 23 F Fish Cheeks logo Fish Cheeks 2
  • 24 Y Yum Yum Too 1
  • 25 P Pho Hoang 1
  • 26 R Roma Thai & Burmese Cuisine 1
  • 27 A Aura Thai 1
  • 28 T Thai Thai Cuisine 1
  • 29 K Kalye 1
  • 30 G Glin Thai Bistro logo Glin Thai Bistro 1
  • 31 C Chee-bog 1
  • 32 C Cha Pas Noodles and Grill 1
  • 33 L Little Grenjai 1
  • 34 M Mekong District 1
  • 35 G Golden Buddha Thai 1
  • 36 T Thai Flavor 1
  • 37 N Naks logo Naks 1
  • 38 T Tropical Hut 1
  • 39 T Thai Smile 1
  • 40 P Pho Grand 1
  • 41 M Mama's Cupboard 1
  • 42 P Pho Shop 1
  • 43 C Coco Garden 1
  • 44 C Charoen Krung Thai 1
  • 45 S Street Asian Food 1
  • 46 T The Mami House 1
  • 47 T Twins Thai Food 1
  • 48 T Thai House 1
  • 49 B BKK New York 1
  • 50 M Madame Vo 1

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