Trends · data through September 2026

Chicken & Wings Fast Food in Luton

Iceflower tracks 52 stores from 23 chicken & wings fast food chains in Luton. KFC grew fastest over the last year, ahead of Sam's Chicken and Pepe's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
23
Tracked stores
52
Consumer panel
130M+

Growth ranking

Fastest-growing tracked chicken & wings fast food chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. KFC and Sam's Chicken sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 K KFC logo KFC - +17.0%
2 S Sam's Chicken logo Sam's Chicken ▲1 +16.7%
3 P Pepe's logo Pepe's - +14.3%
4 F Favorite Chicken logo Favorite Chicken ▲1 -19.2%
5 N Nando's logo Nando's ▼2 -99.3%
  • KFC
  • Pepe's
  • Lemon Crispy Chicken
  • Sam's Chicken
  • Rio's Piri Piri
  • Chicken and Pizza Junction
  • Favorite Chicken
  • Other tracked chains

Store footprint

Store map

52 tracked store locations in Luton. The 7 largest tracked chains are highlighted.

  • KFC (12)
  • Pepe's (8)
  • Lemon Crispy Chicken (1)
  • Sam's Chicken (3)
  • Rio's Piri Piri (1)
  • Chicken and Pizza Junction (1)
  • Favorite Chicken (4)
  • Other tracked chains

Top tracked chains by store count

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