Trends · data through September 2026

Bakeries, Donuts & Desserts in Stevenage and Welwyn Garden City

Iceflower tracks 37 stores from 15 bakeries, donuts & desserts in Stevenage and Welwyn Garden City.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
37
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Greggs and Simmons Bakers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - +3.1%
2 S Simmons Bakers logo Simmons Bakers - -1.0%
  • Greggs
  • Simmons Bakers
  • Days of Ashwell
  • Cake Box
  • Cake Hut
  • SAY Doughnuts Hitchin
  • Quotidian
  • Other tracked chains

Store footprint

Store map

37 tracked store locations in Stevenage and Welwyn Garden City. The 7 largest tracked chains are highlighted.

  • Greggs (11)
  • Simmons Bakers (13)
  • Days of Ashwell (1)
  • Cake Box (1)
  • Cake Hut (1)
  • SAY Doughnuts Hitchin (1)
  • Quotidian (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Simmons Bakers logo Simmons Bakers 13
  • 2 G Greggs logo Greggs 11
  • 3 D Days of Ashwell 1
  • 4 C Cake Box logo Cake Box 1
  • 5 C Cake Hut 1
  • 6 S SAY Doughnuts Hitchin 1
  • 7 Q Quotidian 1
  • 8 C Couzens Bakery and Coffee Lounge 1
  • 9 L Leavened 1
  • 10 D Days Bakery 1
  • 11 T Tasties 1
  • 12 T The Bakehouse 1
  • 13 R Roger's Bakery 1
  • 14 G Gunns Bakery 1
  • 15 A Allied Bakeries 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →