Trends · data through July 2026

Specialty Stores in London

Iceflower tracks 208 stores from 140 specialty stores chains in London. Clarins Boots grew fastest over the last year, ahead of Boots Hearingcare and The Fragrance Shop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
140
Tracked stores
208
Consumer panel
130M+

Growth ranking

Fastest-growing tracked specialty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Clarins Boots and Boots Hearingcare sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Clarins Boots - -0.1%
2 B Boots Hearingcare - -2.4%
3 T The Fragrance Shop - -4.6%
4 Y Yankee Candle logo Yankee Candle - -7.2%
5 L London Decorators Merchants - -9.7%
6 T The Perfume Shop - -16.8%
  • The Perfume Shop
  • Boots Hearingcare
  • The Fragrance Shop
  • Clarins Boots
  • Ambican UK
  • Ruxley Manor Garden Centre
  • Ealing
  • Other tracked chains

Store footprint

Store map

208 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • The Perfume Shop (29)
  • Boots Hearingcare (6)
  • The Fragrance Shop (17)
  • Clarins Boots (3)
  • Ambican UK (1)
  • Ruxley Manor Garden Centre (1)
  • Ealing (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Perfume Shop 29
  • 2 T The Fragrance Shop 17
  • 3 B Boots Hearingcare 6
  • 4 Y Yankee Candle logo Yankee Candle 3
  • 5 Q Quality Houseware 3
  • 6 L London Decorators Merchants 3
  • 7 V Vapes N More 3
  • 8 C Clarins Boots 3
  • 9 P Partica 2
  • 10 T The Vineyard 2
  • 11 B British Garden Centres 2
  • 12 T The Nunhead Gardener 2
  • 13 C Champion Timber 2
  • 14 A Arabian Oud logo Arabian Oud 2
  • 15 A Adam & Eve logo Adam & Eve 2
  • 16 C Cardzone 2
  • 17 D Dobbies 2
  • 18 N Nuchem 1
  • 19 F Frank Mays Pharmacy 1
  • 20 K Kapre Lounge 1
  • 21 S Sterling Chemist 1
  • 22 D Duncans Chemist 1
  • 23 T Thurrock Garden Centre 1
  • 24 G Green And White Ltd. 1
  • 25 C Carpenders Park Garden Centre 1
  • 26 F Front Rugs 1
  • 27 P Parnell Pharmacy 1
  • 28 I Ivy and the Wolf 1
  • 29 J Junction Pound Plus 1
  • 30 D Dulwich Vape 1
  • 31 T The Chelsea Gardener 1
  • 32 P Party Party 1
  • 33 G Geetas Childrens Wear 1
  • 34 P Party Invitation 1
  • 35 R Roseberys Auction House 1
  • 36 W Wolden Garden Centre 1
  • 37 G Grosvenor Gardens 1
  • 38 P Palmers 1
  • 39 T The Old Moat Garden Centre 1
  • 40 A Artichoke 1
  • 41 V Vape Lagoon 1
  • 42 T The Secret Garden Centre 1
  • 43 L Leytonstone Vape 1
  • 44 R RH Luggage & Mobile Accessories 1
  • 45 B Blue Legal 1
  • 46 A Argos Wembley 1
  • 47 H Hall's Chemist 1
  • 48 S Steve's Chemist 1
  • 49 S Spring Pharmacy 1
  • 50 S Shivo Chemist 1

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