Trends · data through September 2026

Men's Apparel in London

Iceflower tracks 81 stores from 31 men's apparel chains in London. Massimo Dutti grew fastest over the last year, ahead of Lacoste and Charles Tyrwhitt.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
31
Tracked stores
81
Consumer panel
130M+

Growth ranking

Fastest-growing tracked men's apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Massimo Dutti and Lacoste sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Massimo Dutti logo Massimo Dutti ▲2 +19.3%
2 L Lacoste logo Lacoste ▲2 +8.9%
3 C Charles Tyrwhitt logo Charles Tyrwhitt - -0.3%
4 M Moss Bros. logo Moss Bros. - -2.5%
5 R Ralph Lauren logo Ralph Lauren ▼2 -4.1%
6 H Hawes & Curtis logo Hawes & Curtis ▼2 -21.0%
  • Moss Bros.
  • HYPESTORE
  • Charles Tyrwhitt
  • Suitsupply
  • END.
  • Lacoste
  • Massimo Dutti
  • Other tracked chains

Store footprint

Store map

81 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Moss Bros. (17)
  • HYPESTORE (1)
  • Charles Tyrwhitt (12)
  • Suitsupply (1)
  • END. (1)
  • Lacoste (7)
  • Massimo Dutti (7)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Moss Bros. logo Moss Bros. 17
  • 2 C Charles Tyrwhitt logo Charles Tyrwhitt 12
  • 3 H Hawes & Curtis logo Hawes & Curtis 8
  • 4 M Massimo Dutti logo Massimo Dutti 7
  • 5 L Lacoste logo Lacoste 7
  • 6 R Ralph Lauren logo Ralph Lauren 4
  • 7 S Suit Direct logo Suit Direct 2
  • 8 S Stuarts London logo Stuarts London 1
  • 9 T TG Designer wear Dalston 1
  • 10 P Present London 1
  • 11 T Taq Enterprises 1
  • 12 T The Finery logo The Finery 1
  • 13 E Ede & Ravenscroft 1
  • 14 R Richards 1
  • 15 F Fred Perry 1
  • 16 H Hackett London logo Hackett London 1
  • 17 D Diesel logo Diesel 1
  • 18 W White Hall Clothiers 1
  • 19 S Spark 1
  • 20 R Respect For Men 1
  • 21 S Slater Menswear logo Slater Menswear 1
  • 22 E East Menswear 1
  • 23 B BOSS logo BOSS 1
  • 24 S Skopes logo Skopes 1
  • 25 P Percival 1
  • 26 H Hugo Boss 1
  • 27 M Milano Couture 1
  • 28 S SavagE 1
  • 29 E END. logo END. 1
  • 30 S Suitsupply logo Suitsupply 1
  • 31 H HYPESTORE 1

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