Growth ranking
Fastest-growing tracked baby & kids
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
M
Mamas & Papas
|
- | -35.8% |
- Ebebek
- Mamas & Papas
- Orlebar Brown
- Oysho
- Uniform4Kids
- Kiddi Centre
- Smiths Schoolwear
- Other tracked chains
Store footprint
Store map
30 tracked store locations in London. The 7 largest tracked chains are highlighted.
- Ebebek (1)
- Mamas & Papas (4)
- Orlebar Brown (1)
- Oysho (1)
- Uniform4Kids (1)
- Kiddi Centre (1)
- Smiths Schoolwear (2)
- Other tracked chains
Top tracked chains by store count
-
1
M
- 2 S Smiths Schoolwear 2
- 3 T The Little Sunshine Store 1
-
4
G
Gap Kids 1
-
5
T
TOWER London 1
- 6 T The Shop at Bluebird 1
- 7 H Hello Mummy 1
-
8
C
Charli 1
- 9 M Molly Meg 1
- 10 B Bambi 1
- 11 T TFS School Wear 1
- 12 C Cinderellas 1
- 13 B Braggs 1
- 14 G Give Me Face 1
- 15 L La Coqueta Kids 1
- 16 P Puja Silk House 1
- 17 L Little Suckers 1
- 18 H Howard Brothers 1
- 19 C Childsplay Clothing 1
- 20 W Wearabouts Schoolwear 1
- 21 L Lyons School Shop 1
- 22 K Kiddi Centre 1
- 23 U Uniform4Kids 1
-
24
O
Oysho 1
- 25 O Orlebar Brown 1
- 26 E Ebebek 1
More trends