Trends · data through July 2026

Discount Stores in London

Iceflower tracks 331 stores from 48 discount stores chains in London. The Works grew fastest over the last year, ahead of Home Bargains and Savers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
48
Tracked stores
331
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Works and Home Bargains sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Works - +9.9%
2 H Home Bargains - +8.0%
3 S Savers - +7.4%
4 B B&M Stores - -0.2%
5 S Sam 99p - -2.3%
6 V Value 4 Money - -7.9%
7 P Poundland logo Poundland - -13.4%
  • Poundland
  • B&M Stores
  • Home Bargains
  • Savers
  • Poundstretcher
  • The Works
  • Sam 99p
  • Other tracked chains

Store footprint

Store map

331 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Poundland (93)
  • B&M Stores (30)
  • Home Bargains (13)
  • Savers (69)
  • Poundstretcher (31)
  • The Works (33)
  • Sam 99p (12)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Poundland logo Poundland 93
  • 2 S Savers 69
  • 3 T The Works 33
  • 4 P Poundstretcher 31
  • 5 B B&M Stores 30
  • 6 H Home Bargains 13
  • 7 S Sam 99p 12
  • 8 B Bargain World 3
  • 9 P Pound Saver 3
  • 10 V Value 4 Money 3
  • 11 P Pound Shop 2
  • 12 P Pound Plus Store 2
  • 13 M Mighty Pound 2
  • 14 P Pound Market 1
  • 15 T Top choice brixton 1
  • 16 D Discount Super Store 1
  • 17 D Danny's Pound Shop Plus 1
  • 18 N Norwood Discount 1
  • 19 P Pound+ Stores 1
  • 20 P Poundbusters 1
  • 21 P Pound+Express 1
  • 22 Q Quality Discounts 1
  • 23 P Pound Store London 1
  • 24 L Luxury Pound Plus 1
  • 25 R Rose Discount Store 1
  • 26 B Best Sale 1
  • 27 P Pricebusters 1
  • 28 P Pound Superstore 1
  • 29 P Pound Store Plus 1
  • 30 1 1 Pound + Store 1
  • 31 H Habibi Store 1
  • 32 C Coopers Of Barnet 1
  • 33 G Grand Sale 1
  • 34 T The Original Factory Shop 1
  • 35 G Grand Bazaar 1
  • 36 P Pound Corner 1
  • 37 D Downham Pound Plus 1
  • 38 P Pound Plus Shop 1
  • 39 R Red Barn logo Red Barn 1
  • 40 P Penny Wise 1
  • 41 E Edmonton Pound Centre 1
  • 42 W Wembley Pound Value 1
  • 43 P Pound Plus World Limited 1
  • 44 F Family Store 1
  • 45 P Poundsave Superstore 1
  • 46 C Clapton Pound Plus 1
  • 47 C Crazy Prices London 1
  • 48 P Pound Savers 1

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