Trends · data through September 2026

Discount Stores in London

Iceflower tracks 291 stores from 58 discount store chains in London. The Corner Shop grew fastest over the last year, ahead of Savers and Pound Shop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
58
Tracked stores
291
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Corner Shop and Savers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Corner Shop - +16.9%
2 S Savers logo Savers - +14.3%
3 P Pound Shop logo Pound Shop ▲1 +11.2%
4 P Poundstretcher logo Poundstretcher - +4.3%
5 V Value 4 Money ▲1 +0.8%
6 P Poundland logo Poundland - -15.6%
7 W Wilko logo Wilko ▼2 -54.3%
  • Poundland
  • Savers
  • Poundstretcher
  • Sam 99p
  • Bargain World
  • The Corner Shop
  • Pound Plus
  • Other tracked chains

Store footprint

Store map

291 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Poundland (94)
  • Savers (70)
  • Poundstretcher (32)
  • Sam 99p (13)
  • Bargain World (3)
  • The Corner Shop (7)
  • Pound Plus (6)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Poundland logo Poundland 94
  • 2 S Savers logo Savers 70
  • 3 P Poundstretcher logo Poundstretcher 32
  • 4 S Sam 99p 13
  • 5 T The Corner Shop 7
  • 6 P Pound Plus 6
  • 7 B Bargain World 3
  • 8 P Pound City 3
  • 9 P Pound Saver 3
  • 10 P Pound Shop logo Pound Shop 3
  • 11 V Value 4 Money 3
  • 12 W Wilko logo Wilko 3
  • 13 O OneBeyond logo OneBeyond 2
  • 14 P Pound Plus Store 2
  • 15 M Mighty Pound 2
  • 16 F Family Store 2
  • 17 A Alvina Discount Stores 2
  • 18 T Top choice brixton 1
  • 19 D Danny's Pound Shop Plus 1
  • 20 N Norwood Discount 1
  • 21 L Luxury Pound Plus 1
  • 22 P Poundbusters 1
  • 23 P Pound Superstore 1
  • 24 D Discount Super Store 1
  • 25 P Pound+ Stores 1
  • 26 P Pound+Express 1
  • 27 B Bargain Buys 1
  • 28 S Simply Bargains 1
  • 29 P Poundwise 1
  • 30 R Rose Discount Store 1
  • 31 P Pound Store London 1
  • 32 M Moorgate discount shop 1
  • 33 B Best Sale 1
  • 34 P Pricebusters 1
  • 35 P Pound Island 1
  • 36 C Cash Generator West Ealing logo Cash Generator West Ealing 1
  • 37 1 1 Pound + Store 1
  • 38 O OneBelow 1
  • 39 Q Quality Discounts logo Quality Discounts 1
  • 40 G Grand Bazaar 1
  • 41 C Coopers Of Barnet 1
  • 42 G Grand Sale 1
  • 43 H Habibi Store 1
  • 44 P Pound Plus Shop 1
  • 45 B Betty 1
  • 46 P Pound Corner 1
  • 47 P Poundsave Superstore 1
  • 48 P Pound Plus World Limited 1
  • 49 D Downham Pound Plus 1
  • 50 W Wembley Pound Value 1

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