Trends · data through July 2026

Specialty Stores in Birmingham

Iceflower tracks 49 stores from 34 specialty stores chains in Birmingham. The Fragrance Shop grew fastest over the last year, ahead of The Perfume Shop and Bodycare.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
34
Tracked stores
49
Consumer panel
130M+

Growth ranking

Fastest-growing tracked specialty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Fragrance Shop and The Perfume Shop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Fragrance Shop - +14.2%
2 T The Perfume Shop - -30.1%
3 B Bodycare - -56.1%
  • World Duty Free
  • The Perfume Shop
  • Planters Garden Centre
  • The Fragrance Shop
  • Guitarguitar
  • Shirley Aquatics
  • Earlswood Garden & Landscape Centre
  • Other tracked chains

Store footprint

Store map

49 tracked store locations in Birmingham. The 7 largest tracked chains are highlighted.

  • World Duty Free (1)
  • The Perfume Shop (4)
  • Planters Garden Centre (1)
  • The Fragrance Shop (4)
  • Guitarguitar (1)
  • Shirley Aquatics (1)
  • Earlswood Garden & Landscape Centre (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Bodycare 8
  • 2 T The Perfume Shop 4
  • 3 T The Fragrance Shop 4
  • 4 B British Garden Centres 2
  • 5 B Boots Hearingcare 2
  • 6 C Cardzone 1
  • 7 B Boots Hearingcare Redditch 1
  • 8 R Root 13 Birmingham 1
  • 9 V Vape Shop Birmingham 1
  • 10 I International Stock 1
  • 11 B Boots Hearingcare Bromsgrove 1
  • 12 H Hingley Pharmacy 1
  • 13 P Perfect Party 1
  • 14 K Kitts Green 1
  • 15 B Boots Hearingcare Tamworth 1
  • 16 F Food And Hygiene 1
  • 17 L Lexington Gardens 1
  • 18 E Easy Vend 1
  • 19 T Thorlux Lighting 1
  • 20 P Planters Pacific 1
  • 21 C Clonezone 1
  • 22 G Greyhaze Vape Superstore 1
  • 23 L Les Topham Garden Centre 1
  • 24 I IBT Fabrics 1
  • 25 B Bournville Garden Centre 1
  • 26 N Notcutts Garden Centre 1
  • 27 C Castle Nurseries 1
  • 28 P Pacific Nurseries Garden Centre 1
  • 29 B Boots Hearingcare Yardley 1
  • 30 E Earlswood Garden & Landscape Centre 1
  • 31 S Shirley Aquatics 1
  • 32 G Guitarguitar 1
  • 33 P Planters Garden Centre 1
  • 34 W World Duty Free logo World Duty Free 1

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