Trends · data through September 2026

Shoe Stores & Footwear Brands in London

Iceflower tracks 189 stores from 72 shoe stores & footwear brands in London. Timberland grew fastest over the last year, ahead of Deichmann and Schuh.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
72
Tracked stores
189
Consumer panel
130M+

Growth ranking

Fastest-growing tracked shoe stores & footwear brands

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Timberland and Deichmann sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Timberland logo Timberland ▲1 +7.1%
2 D Deichmann logo Deichmann - +5.7%
3 S Schuh logo Schuh - +3.5%
4 O OFFICE Shoes logo OFFICE Shoes - +1.9%
5 C Carvela logo Carvela - -1.0%
6 S Shoe Zone logo Shoe Zone ▼1 -3.8%
7 D Dune London logo Dune London - -8.5%
8 H Havaianas - -8.6%
9 O Offspring logo Offspring - -10.2%
10 D Dr. Martens logo Dr. Martens - -14.7%
11 V Vans logo Vans - -17.5%
  • Deichmann
  • Schuh
  • Dune London
  • OFFICE Shoes
  • Timberland
  • Shoe Zone
  • Direct Boot
  • Other tracked chains

Store footprint

Store map

189 tracked store locations in London. The 7 largest tracked chains are highlighted.

  • Deichmann (18)
  • Schuh (14)
  • Dune London (10)
  • OFFICE Shoes (16)
  • Timberland (6)
  • Shoe Zone (30)
  • Direct Boot (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Shoe Zone logo Shoe Zone 30
  • 2 D Deichmann logo Deichmann 18
  • 3 O OFFICE Shoes logo OFFICE Shoes 16
  • 4 S Schuh logo Schuh 14
  • 5 D Dune London logo Dune London 10
  • 6 V Vans logo Vans 7
  • 7 T Timberland logo Timberland 6
  • 8 H Havaianas 6
  • 9 D Dr. Martens logo Dr. Martens 4
  • 10 O Offspring logo Offspring 4
  • 11 C Carvela logo Carvela 3
  • 12 M Moda in Pelle logo Moda in Pelle 2
  • 13 S Step Up 2
  • 14 B Brooks 2
  • 15 A Angels 2
  • 16 P Priceless Shoes 2
  • 17 D Dr.Martens AirWair Japan logo Dr.Martens AirWair Japan 2
  • 18 G Geox logo Geox 2
  • 19 T The Natural Shoe Store 2
  • 20 C Crocs logo Crocs 2
  • 21 B Birkenstock logo Birkenstock 2
  • 22 S Strike 1
  • 23 S Savemore Shoes 1
  • 24 L Legacy 1
  • 25 W Welcome Shoes 1
  • 26 E ECCO Bromley 1
  • 27 G Global Sports 1
  • 28 H Harrys of London 1
  • 29 C Cassino Shoes 1
  • 30 S Smart Shoes 1
  • 31 K Kick Game logo Kick Game 1
  • 32 G Gently Elephant 1
  • 33 P Preston Shoes 1
  • 34 M Majestic Footwear 1
  • 35 S Synergy 1
  • 36 D Deeps Footwear 1
  • 37 F Flyjack 1
  • 38 D Desire shoes 1
  • 39 N Norbury Shoes 1
  • 40 S SWEAR London HQ 1
  • 41 W Westfield Rank 1
  • 42 X Xport Traders 1
  • 43 S Sole Trader logo Sole Trader 1
  • 44 P Parmars 1
  • 45 L Linzi Shoes 1
  • 46 D Direct Boot logo Direct Boot 1
  • 47 N Nike iD 1
  • 48 U Untamed Street 1
  • 49 K Kith logo Kith 1
  • 50 O Onitsuka Tiger 1

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