Chain · United Kingdom · data through July 2026

S Sam 99p

Iceflower tracks 16 Sam 99p stores across 3 of the UK's 12 regions and nations. It ranks #11 of 234 tracked UK discount stores chains by card spend. Its share of tracked category spend moved +6.3% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
16
Regions
3
Category
Discount Store
Category rank
#11

Growth

Sam 99p against its category

The biggest tracked UK discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sam 99p's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 H Home Bargains +4.8%
2 B B&M Stores -1.6%
3 P Poundland logo Poundland -17.5%
4 B B&M +4.1%
5 S Savers +5.1%
6 P Poundstretcher +17.8%
7 T The Works +4.3%
8 T The Original Factory Shop -
9 B B & M Stores +0.2%
10 Q Quality Discounts +8.1%
11 S Sam 99p +6.3%

Share of tracked category spend, indexed

100 87.9 2024 Q1 2025 Q4

Store footprint

Store map

16 tracked Sam 99p locations across 3 of the UK's 12 regions and nations.

Tracked stores by region

  • London 13
  • South East 2
  • East of England 1

Customer overlap

Who shops at Sam 99p

Tracked chains Sam 99p customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

I Ilford Station 100
Q Quality Foods logo Quality Foods 97
S SeeWoo 77
S Sakthi Cash & Carry 57
J Joyalukkas 54
S Sadda Superstore 50
C Century21 Barking & Dagenham 39
L Luton BSAC 37
F Food Bazar logo Food Bazar 36
V VB & Sons 27

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