Growth
Zero Degrees against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zero Degrees's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 116 | Z Zero Degrees | -38.4% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Zero Degrees locations across 11 US states.
Customer overlap
Who shops at Zero Degrees
Tracked chains Zero Degrees customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bloomingfoods Market & Cafe
100
R
Rocket Fuels
90
B
Bloomington
51
L
Lee Lee International Supermarkets
28
Lee Lee International Supermarkets
28
H
Hong Kong Market Place
28
C
Cherry Creek
24
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