Growth
Yi Fang Taiwan Fruit Tea against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yi Fang Taiwan Fruit Tea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 135 |
Y
Yi Fang Taiwan Fruit Tea
|
-12.6% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Yi Fang Taiwan Fruit Tea locations across 6 US states.
Tracked stores by state
- California 6
- New York 3
- Hawaii 1
- New Jersey 1
- Oregon 1
- Washington 1
Customer overlap
Who shops at Yi Fang Taiwan Fruit Tea
Tracked chains Yi Fang Taiwan Fruit Tea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Jagalchi
100
Jagalchi
100
K
Kukje Market
93
P
Pacific Supermarket
70
C
Curry House CoCo Ichibanya
62
P
Pho Huynh Hiep
58
D
DON DON DONKI
55
DON DON DONKI
55
D
Dinosaurs Sandwiches
47
S
Sage Creamery
45
S
Seapot
38
S
Stonestown Galleria
37
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