Growth
Whitey's Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Whitey's Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Whitey's Ice Cream locations across 2 US states. Iowa holds 50% of them.
Customer overlap
Who shops at Whitey's Ice Cream
Tracked chains Whitey's Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Wallaces Garden Center
100
Hungry Hobo
66
Atomic Coffee Bar
57
Arthur's Garden Delicatessen
56
The Tangled Wood
51
Me & Billy
48
Armored Gardens
48
La Herradura Mexican Grill
47
Flips Pancake House
44
Iron Tee Golf
39
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