Growth
The Scoop against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Scoop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 136 | The Scoop | +10.0% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked The Scoop locations across 14 US states. New York, Illinois, and Michigan hold 46% of them.
Tracked stores by state
- New York 5
- Illinois 4
- Michigan 2
- Pennsylvania 2
- Tennessee 2
- California 1
- Florida 1
- Indiana 1
- Kentucky 1
- Mississippi 1
- North Carolina 1
- Nebraska 1
- Utah 1
- Washington 1
Customer overlap
Who shops at The Scoop
Tracked chains The Scoop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Gregg's Market Place
100
Huckleberry's Natural Market
91
Greggs True Value
77
My Fresh Basket
71
El Azul Grande
69
Made To Crave
66
Rush on Main
65
Prestonsburg
56
Salty Cowboy
47
Noah Grant's Grill House & Raw Bar
46
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