Growth
The Meadows Original Frozen Custard against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Meadows Original Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 52 | The Meadows Original Frozen Custard | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked The Meadows Original Frozen Custard locations across 5 US states. Pennsylvania, Virginia, and Massachusetts hold 88% of them.
Tracked stores by state
- Pennsylvania 12
- Virginia 2
- Massachusetts 1
- Maryland 1
- North Carolina 1
Customer overlap
Who shops at The Meadows Original Frozen Custard
Tracked chains The Meadows Original Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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