Growth
The Deli against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Deli's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
| 114 | The Deli | -4.2% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked The Deli locations across 12 US states. Virginia, California, and Connecticut hold 41% of them.
Tracked stores by state
- Virginia 3
- California 2
- Connecticut 2
- New York 2
- Alabama 1
- Indiana 1
- New Jersey 1
- Ohio 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at The Deli
Tracked chains The Deli customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Bally's Evansville Casino & Hotel
100
Sideline Bar & Grill
65
Twisted Cat Tavern
55
Yo Pablo Tacos and Tequila
51
Green Tree Tavern
37
Ellis Park
34
Route 7 Brewing
34
Vino Bistro
31
Rubino's Pizza
29
Lansdowne Cleaners
28
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