Growth
The Crazy Mason Milkshake Bar against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Crazy Mason Milkshake Bar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 93 | The Crazy Mason Milkshake Bar | -40.9% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Crazy Mason Milkshake Bar locations across 7 US states. South Carolina, Florida, and Maryland hold 67% of them.
Tracked stores by state
- South Carolina 6
- Florida 1
- Maryland 1
- North Carolina 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at The Crazy Mason Milkshake Bar
Tracked chains The Crazy Mason Milkshake Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends