Growth
The Boathouse against its category
The biggest tracked US upscale casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Boathouse's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
|
+1.0% |
| 2 |
Y
|
+5.4% |
| 3 |
P
|
-6.1% |
| 4 |
C
|
+4.0% |
| 5 |
B
|
-2.1% |
| 6 |
F
|
-1.2% |
| 7 |
M
|
-7.3% |
| 8 |
T
|
-14.6% |
| 9 |
N
|
+5.9% |
| 10 |
J
|
-2.0% |
| 30 | T The Boathouse | -13.7% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked The Boathouse locations across 10 US states.
Tracked stores by state
- Florida 3
- Ohio 2
- South Carolina 2
- Virginia 2
- Wisconsin 2
- California 1
- Georgia 1
- Missouri 1
- Mississippi 1
- New York 1
Customer overlap
Who shops at The Boathouse
Tracked chains The Boathouse customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends