Growth
Firebirds Wood Fired Grill against its category
The biggest tracked US upscale casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Firebirds Wood Fired Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | The Cheesecake Factory | +0.8% |
| 2 | Yard House | +4.8% |
| 3 | P.F. Chang's | -6.2% |
| 4 | Cooper's Hawk Winery & Restaurant | +4.6% |
| 5 | Bonefish Grill | -2.1% |
| 6 | Firebirds Wood Fired Grill | -1.8% |
| 7 | Maggiano's Little Italy | -7.7% |
| 8 | The Melting Pot | -15.0% |
| 9 | North Italia | +4.9% |
| 10 | J. Alexander's | -1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked Firebirds Wood Fired Grill locations across 21 US states. Pennsylvania, North Carolina, and Ohio hold 30% of them.
Tracked stores by state
- Pennsylvania 7
- North Carolina 6
- Ohio 6
- Tennessee 6
- Virginia 6
- Arizona 5
- Florida 4
- Maryland 3
- Texas 3
- Alabama 2
- Georgia 2
- Kansas 2
- Missouri 2
- South Carolina 2
- Delaware 1
- Iowa 1
- Indiana 1
- Mississippi 1
- Nebraska 1
- New Jersey 1
- Oklahoma 1
Customer overlap
Who shops at Firebirds Wood Fired Grill
Tracked chains Firebirds Wood Fired Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends