Growth
Bonefish Grill against its category
The biggest tracked US upscale casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bonefish Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | The Cheesecake Factory | +0.8% |
| 2 | Yard House | +4.8% |
| 3 | P.F. Chang's | -6.2% |
| 4 | Cooper's Hawk Winery & Restaurant | +4.6% |
| 5 | Bonefish Grill | -2.1% |
| 6 | Firebirds Wood Fired Grill | -1.8% |
| 7 | Maggiano's Little Italy | -7.7% |
| 8 | The Melting Pot | -15.0% |
| 9 | North Italia | +4.9% |
| 10 | J. Alexander's | -1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
176 tracked Bonefish Grill locations across 28 US states. Florida, North Carolina, and Virginia hold 42% of them.
Tracked stores by state
- Florida 49
- North Carolina 13
- Virginia 12
- New Jersey 11
- Pennsylvania 11
- Ohio 8
- Georgia 7
- Maryland 7
- Tennessee 7
- Colorado 6
- South Carolina 6
- Indiana 5
- Alabama 3
- Illinois 3
- Kentucky 3
- Louisiana 3
- Michigan 3
- New York 3
- Arkansas 2
- Kansas 2
- Nevada 2
- Texas 2
- Washington 2
- Wisconsin 2
- Delaware 1
- Missouri 1
- Nebraska 1
- Oklahoma 1
Customer overlap
Who shops at Bonefish Grill
Tracked chains Bonefish Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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