Growth
Tastea against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tastea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
| 35 | Tastea | -6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Tastea locations across 3 US states. California holds 89% of them.
Tracked stores by state
- California 24
- Arizona 2
- Texas 1
Customer overlap
Who shops at Tastea
Tracked chains Tastea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Lucky Seafood Market
100
Vinh Hung Supermarket
97
Omni Nails and Spa
95
Pho Cow Cali Express
91
Trining's Bakery & Cafe
67
MCAS Miramar Commissary
64
Pechanga Resort Casino
63
Cotixan
59
Da Vien Coffee
59
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