Growth
Taste of India against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taste of India's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Taste of India locations across 16 US states.
Tracked stores by state
- Florida 4
- Indiana 3
- Virginia 3
- Washington 3
- Georgia 2
- California 1
- Iowa 1
- Kentucky 1
- Michigan 1
- North Carolina 1
- New York 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Taste of India
Tracked chains Taste of India customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bloomingfoods Market & Cafe
100
M
Middlebury Natural Foods Co-Op
70
U
Upstairs Pub
64
R
Rocket Fuels
54
S
Skagit Valley Food Co-op
37
H
Hy-Vee Car Wash
34
Hy-Vee Car Wash
34
M
Mode Marion
31
H
Hill AFB Commissary
30
Hill AFB Commissary
30
B
Bloomington
27
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