Growth
Tandoor against its category
The biggest tracked US Indian & South Asian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tandoor's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Morongo Band of Mission Indians | - |
| 2 | Taste of India | -1.9% |
| 3 | Red Fort Cuisine Of India | +15.7% |
| 4 | Taj Indian Cuisine | - |
| 5 | India Palace | -3.5% |
| 6 | Tandoor | +6.9% |
| 7 | Taj Mahal | +12.4% |
| 8 | Chai Pani | - |
| 9 | Saffron Indian Cuisine | +9.5% |
| 10 | Bollywood Masala | -4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Tandoor locations across 16 US states. California, Florida, and North Carolina hold 37% of them.
Tracked stores by state
- California 4
- Florida 3
- North Carolina 3
- Utah 3
- Tennessee 2
- Texas 2
- Alabama 1
- Connecticut 1
- Indiana 1
- Kentucky 1
- Maine 1
- Minnesota 1
- Nebraska 1
- New York 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Tandoor
Tracked chains Tandoor customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends