Growth
India Palace against its category
The biggest tracked US Indian & South Asian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks India Palace's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Morongo Band of Mission Indians | - |
| 2 | Taste of India | -1.9% |
| 3 | Red Fort Cuisine Of India | +15.7% |
| 4 | Taj Indian Cuisine | - |
| 5 | India Palace | -3.5% |
| 6 | Tandoor | +6.9% |
| 7 | Taj Mahal | +12.4% |
| 8 | Chai Pani | - |
| 9 | Saffron Indian Cuisine | +9.5% |
| 10 | Bollywood Masala | -4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked India Palace locations across 22 US states. Minnesota, California, and Texas hold 36% of them.
Customer overlap
Who shops at India Palace
Tracked chains India Palace customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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