Growth
Tacos El Guero against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Guero's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Tacos El Guero locations across 17 US states. California, Texas, and Utah hold 48% of them.
Customer overlap
Who shops at Tacos El Guero
Tracked chains Tacos El Guero customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Mountainland One Stop
100
The Market at Midway
85
Melvin's Public House
54
Fontana Truck Stop Center
52
Auto Spa of Heber City
51
Wasatch Auto Repair
50
Leonardo's Market & Restaurant
44
Quesabirria's
43
Karl Malone Chrysler Dodge Jeep Ram
42
Arcadia Veterinary Clinic
42
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