Growth
Taco Express against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Express's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 90 | T Taco Express | +14.5% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Taco Express locations across 12 US states.
Tracked stores by state
- Texas 5
- Colorado 3
- Tennessee 3
- California 2
- Florida 2
- Georgia 1
- Illinois 1
- Indiana 1
- North Carolina 1
- New York 1
- Oregon 1
- South Dakota 1
Customer overlap
Who shops at Taco Express
Tracked chains Taco Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Key West NAS Commissary
100
D
Dion's Quik Mart
42
S
Smoothie Shuttle
37
A
Airlanes Bowling Center & Grill
37
S
Sonora's Prime Carniceria & Taco Shop
36
M
Monica's Taco Shop
35
L
Los Poblanos
33
Z
Zapata Mexican Taco Shop
31
P
Peterson Commissary
29
C
Casino Grocery & Market
26
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