Growth
Sprinkles Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sprinkles Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Sprinkles Ice Cream locations across 7 US states.
Tracked stores by state
- Florida 3
- New York 3
- California 1
- Illinois 1
- North Carolina 1
- Pennsylvania 1
- Rhode Island 1
Customer overlap
Who shops at Sprinkles Ice Cream
Tracked chains Sprinkles Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Broad Street Deli & Market
100
Y
Yamato Japanese House of Steak
88
S
Sunshine Express Carwash
82
F
Fort Liberty North Commissary
80
4
421 Vapor & Tobacco Express
79
H
Heath's Steakhouse
69
S
Sherry's Bakery
65
N
Noble Meats & Eatery
62
H
Harrell's Tire & Auto Service
49
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