Growth
South Moon Under against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks South Moon Under's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
| 22 | South Moon Under | -1.2% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked South Moon Under locations across 9 US states and DC. Virginia, Florida, and Maryland hold 61% of them.
Tracked stores by state
- Virginia 7
- Florida 6
- Maryland 6
- New Jersey 4
- Delaware 2
- Georgia 2
- Alaska 1
- Connecticut 1
- District of Columbia 1
- Pennsylvania 1
Customer overlap
Who shops at South Moon Under
Tracked chains South Moon Under customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Patty Jean's
100
Graul's Market
85
Balducci
72
Stile by Per Lei
63
About Faces Spa & Salon
62
Vaughan Diann Salon And Spa
58
The Blonde Shallot
48
Reston Town Center
48
The Glossary Nail Spa
47
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