Growth
Smokin' Joe's against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smokin' Joe's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
| 31 | S Smokin' Joe's | +4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Smokin' Joe's locations across 6 US states.
Customer overlap
Who shops at Smokin' Joe's
Tracked chains Smokin' Joe's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Smokin' Joe's Tobacco Shop
100
R
Ruggers Pub
54
S
Starlight smoke shop
48
B
Backwoods Dogs & Beverage
48
R
Rob's Market
44
P
Preston Country Market
43
H
Hancock Golf & Country Club
42
D
Deposit Big M
41
B
Bisbee Lumber and Supply
39
C
Circle E Diner
38
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