Growth
Red Mango against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Red Mango's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 140 | Red Mango | -32.4% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Red Mango locations across 10 US states. New York, Illinois, and New Jersey hold 52% of them.
Tracked stores by state
- New York 7
- Illinois 4
- New Jersey 4
- Indiana 3
- Nevada 3
- Texas 3
- North Carolina 2
- Florida 1
- Kentucky 1
- Virginia 1
Customer overlap
Who shops at Red Mango
Tracked chains Red Mango customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harry's Chocolate Shop
100
Harrah's Laughlin
82
Hardin County Clerk's Office
78
Fort Knox Commissary
69
Payless Supermarket
68
Casey's Foods
59
Nolin Rural Electric Coop
48
Jewel-Osco
43
Mariano's
43
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