Growth
Polished against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Polished's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Luxury Nails | -2.8% |
| 2 | Happy Nails | +1.0% |
| 3 | Star Nails | +0.9% |
| 4 | Top Nails | -1.4% |
| 5 | Regal Nails | -4.7% |
| 6 | Pro Nails | -5.2% |
| 7 | Lovely Nails | -3.2% |
| 8 | Anthony Vince' Nail Spa | -8.9% |
| 9 | Fancy Nails | -2.4% |
| 10 | Diamond Nails | +2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Polished locations across 16 US states. Florida, Missouri, and Ohio hold 30% of them.
Tracked stores by state
- Florida 2
- Missouri 2
- Ohio 2
- Tennessee 2
- California 1
- Illinois 1
- Indiana 1
- Louisiana 1
- Massachusetts 1
- Maine 1
- Michigan 1
- North Carolina 1
- New Jersey 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at Polished
Tracked chains Polished customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends