Growth
Pizza Express against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pizza Express's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Pizza Express locations across 23 US states. New York, California, and Ohio hold 39% of them.
Tracked stores by state
- New York 7
- California 6
- Ohio 4
- New Jersey 3
- Oklahoma 3
- Maryland 2
- Michigan 2
- New Hampshire 2
- Alaska 1
- Alabama 1
- Colorado 1
- Florida 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- North Carolina 1
- Rhode Island 1
- Tennessee 1
- Texas 1
- Virginia 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Pizza Express
Tracked chains Pizza Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends