Growth
On The Border Mexican Grill & Cantina against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks On The Border Mexican Grill & Cantina's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-3.0% |
| 2 |
T
Texas Roadhouse
|
+5.2% |
| 3 |
C
Chili's Grill & Bar
|
+7.9% |
| 4 |
O
Olive Garden
|
+1.6% |
| 5 |
A
Applebee's Grill + Bar
|
-3.2% |
| 6 |
L
LongHorn Steakhouse
|
+7.2% |
| 7 |
C
Cracker Barrel Old Country Store
|
-3.7% |
| 8 |
O
Outback Steakhouse
|
-0.2% |
| 9 |
T
The Cheesecake Factory
|
+0.7% |
| 10 |
D
Denny's
|
-8.4% |
Share of tracked category spend, indexed
Store footprint
Store map
96 tracked On The Border Mexican Grill & Cantina locations across 29 US states.
Tracked stores by state
- Texas 28
- Michigan 6
- Arkansas 5
- Colorado 5
- North Carolina 5
- California 4
- New Jersey 4
- Pennsylvania 4
- Arizona 3
- Illinois 3
- Indiana 3
- Oklahoma 3
- Connecticut 2
- Kansas 2
- Maryland 2
- New York 2
- Tennessee 2
- Virginia 2
- Florida 1
- Georgia 1
- Iowa 1
- Massachusetts 1
- Mississippi 1
- Nebraska 1
- Nevada 1
- Ohio 1
- Rhode Island 1
- South Carolina 1
- South Dakota 1
Customer overlap
Who shops at On The Border Mexican Grill & Cantina
Tracked chains On The Border Mexican Grill & Cantina customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCAS Miramar Commissary
100
MCAS Miramar Commissary
100
E
Ellsworth AFB Commissary
46
O
Oaklawn Racing Casino Resort
40
T
Timmons Market
40
Timmons Market
40
M
MCX Main Exchange
34
MCX Main Exchange
34
S
Saracen Casino Resort
32
F
First Electric Cooperative
30
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