Growth
Nailcessity against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nailcessity's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Luxury Nails | -2.8% |
| 2 | Happy Nails | +1.0% |
| 3 | Star Nails | +0.9% |
| 4 | Top Nails | -1.4% |
| 5 | Regal Nails | -4.7% |
| 6 | Pro Nails | -5.2% |
| 7 | Lovely Nails | -3.2% |
| 8 | Anthony Vince' Nail Spa | -8.9% |
| 9 | Fancy Nails | -2.4% |
| 10 | Diamond Nails | +2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Nailcessity locations across 10 US states. Arizona, California, and Colorado hold 30% of them.
Tracked stores by state
- Arizona 1
- California 1
- Colorado 1
- Georgia 1
- Maine 1
- Michigan 1
- Missouri 1
- North Carolina 1
- New Jersey 1
- Pennsylvania 1
Customer overlap
Who shops at Nailcessity
Tracked chains Nailcessity customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Twins Wine and Liquor
100
King Soopers Gas
64
Vaqueros
43
Rapid Ray's
29
Biddeford Auto Wash
27
Bob & Mike's Mini Mart
26
Waterboro Market & Cafe
17
Nouria
13
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