Growth
Mi Pueblito against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Pueblito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Mi Pueblito locations across 19 US states. Texas, Tennessee, and New Jersey hold 41% of them.
Tracked stores by state
- Texas 8
- Tennessee 5
- New Jersey 3
- West Virginia 3
- California 2
- Kansas 2
- Maryland 2
- North Carolina 2
- New York 2
- Arkansas 1
- Arizona 1
- Connecticut 1
- Georgia 1
- Iowa 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- New Mexico 1
- Washington 1
Customer overlap
Who shops at Mi Pueblito
Tracked chains Mi Pueblito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Smoker Friendly's Liquor Plus
100
Bubbarino's Bites & Bubbles
92
Greenhill Towing & Recovery
74
East Mountain Quick Stop
74
Whiskey Taco
73
Greenhill Store
70
Trailhead Bar & Grill
68
Dough Daddy's Pizza
59
Redwood Valley
58
Ukiah Natural Foods Co-op
56
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