Growth
La Real Michoacana against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Real Michoacana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 133 | La Real Michoacana | -0.1% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked La Real Michoacana locations across 7 US states. Texas, California, and Alabama hold 81% of them.
Tracked stores by state
- Texas 10
- California 6
- Alabama 1
- Florida 1
- Kentucky 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at La Real Michoacana
Tracked chains La Real Michoacana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Carniceria La Vaquita
100
Vera's King O Meats
54
Taqueria El Compallito
51
La Paisana Meat Market
36
Maya Supermarket
34
Frankies Drive Thru
32
Ybarras Cake Shop
31
Westgate Meat Market
30
Los Naranjos stand llc.
29
Fiesta Taqueria y Tortilleria
28
More trends