Growth
La Real Michoacana against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Real Michoacana's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked La Real Michoacana locations across 5 US states.
Tracked stores by state
- Texas 4
- California 3
- Alabama 1
- Kentucky 1
- Pennsylvania 1
Customer overlap
Who shops at La Real Michoacana
Tracked chains La Real Michoacana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Carniceria La Vaquita
100
C
Crossfit Blvd
57
T
TJ Smokes
54
V
Vera's King O Meats
49
T
Taqueria El Compallito
49
L
La Paisana Meat Market
46
J
Juan Botas Drive Thru 2
36
E
El Kid's Drive Thru & Meats To Go
31
W
Westgate Meat Market
31
F
Frankies Drive Thru
30
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